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Consumer Insights

Two women have a discussion while sitting at a table. One has a laptop open while speaking and the other is listening carefully while holding on to her tablet. They may be discussing the differences between traditional and AI-based financial advice.

51% of U.S. Consumers Expect AI to Replace Financial Advisors

A new survey reveals how many U.S. consumers trust AI for financial advice — and why human advisors still hold an edge.

A senior woman checks her phone and receipt as she pushes her grocery cart past the store’s checkout counter with a concerned look. She may be worried about her current debt and the rising cost of groceries.

Groceries, Debt and Doubt: The Financial Mood of U.S. Consumers Heading Into 2026

We surveyed 1,000 people to find out how rising costs, lack of savings and income uncertainty may be shaping personal finances in 2026.

A small, golden canary flies from the open door of a birdcage into a blue sky, which represents the feeling of freedom one might experience when escaping debt.

For One in Three U.S. Consumers, the New American Dream is About Escaping Debt

A new U.S. consumer survey reveals financial success is evolving — less about status, more about freedom, peace of mind, and control over time.

A young woman covers her face while sitting on her couch and holding a credit card in one hand, indicating that she may be confused or stressed about her credit.

Minimum Payments Myth & More Decoded: What 50% of U.S. Consumers Don’t Know About Managing Credit Wisely

Many people think they know a lot about credit. But as it turns out, there may be some crucial knowledge gaps among consumers.

A cash-filled glass jar labeled “Emergency Fund” sits on a desk, representing one of the savings habits consumers might use to prepare for unforeseen expenses.

Emergency Savings Habits in 2025: Cash, Credit, or Nothing at All?

Current economic uncertainty is causing many consumers to reassess their financial safety nets. Are they relying on emergency savings, turning to credit, or going without?

A diverse friend group of millennials gathers in a huddle, smiling happily while considering how credit scores affect their social status.

The Social Status of Credit: How Millennials & Gen Z View Credit Scores

What’s in a number? Find out how adults from two distinct generations factor in credit scores and financial habits as they assess relationships.

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This material is for informational purposes only and is not intended to replace the advice of a qualified tax advisor, attorney or financial advisor. Readers should consult with their own tax advisor, attorney or financial advisor with regard to their personal situations.

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